Packaging and illustration for smartass TP - Games Range.

smartass is a cushiony soft, strong toilet tissue made from sugarcane and bamboo fibres free of inks, dyes and perfume – so it's kinder to the planet that grew it.

With the equivalent of 27,000 trees flushed down the toilet every day, smartass wanted to produce toilet paper that would have little if any impact on our environment. Instead of the traditional use of trees, they use a combination of bagasse (a waste product from sugarcane) and fast growing bamboo.

Made up of 6 interactive games, the Games Range is designed to entertain (even on the loo). Replacing plastic in their packaging, they wrap their TP in fun designs made from recycled paper, printed with soy based inks and can be composted or recycled.

Packaging
Illustration
Photography

Contributers: Michael Bullen